There are many different paths to increase website traffic with paid advertising. When used correctly they can be very profitable and beneficial in more ways than just getting something sold at your web site.
Pay per performance web traffic usually means you pay only for the visitors that actually arrive at your website.
Targeted traffic is always better than general, random traffic that just happens to show up at your site. You are much more likely to get them to sign up
for your newsletter, join your email list or to purchase a product.